DUSTY’S OUTDOOR MEDIA OFFERS DIGITAL BILLBOARDS TO BUSINESSES
Dusty’s Outdoor Media
866-593-8789
1207 Network Centre Dr, Effingham, IL
Effingham-based billboard company, Dusty’s Outdoor Media, is making the push for digital billboards, a more cost-effective and potentially eye-grabbing option for small businesses.
Travis Rhodes, VP of Sales and Marketing at Dusty’s Outdoor Media, said he sees digital as a great option for businesses, as it allows them to display numerous different ad styles at once without the cost of materials required with static billboards.
“Digital billboards are good for new businesses or small businesses, because you don’t have any production cost for the vinyl or things like that,” said Rhodes. “There is no charge for any of the artwork or the design. That’s a big push for digital.”
“You’re also not locked into just one creative ad,” Rhodes continued. “You can change those out. We have people that run five different digital ads that keep rotating. We can change out the ads weekly, and even daily.”
For a variety of locations, Rhodes said mobility of static billboards is a major asset, as they may be moved from one location to another.
“We can rotate the static and vinyl billboards around town,” said Rhodes. “It’s a good method when you have special events coming up and want to get the word out. There’s no charge to move to another open spot.”
Though based in Effingham, Dusty’s Outdoor Media assists clients throughout Illinois; from the Chicago area all the way down to Marion.
Rhodes spoke fondly of the Dusty’s Outdoor Media’s time in Centralia, saying it has long been one of the company’s most valued communities.
“We enjoy working with everyone in Centralia,” Rhodes said “I tell people all the time that this is one of my favorite markets. Everyone is really nice to work with, and everything usually runs really smooth.”
