Retail Recovery Workshop - How to Create a Healty & Positive Customer Experience
Date: 5/21/20
Time: 10:00 AM - 11:00 AM (CDT)
Registration Deadline: 5/21/20 10:00 AM (CDT)
Fee: No Fee
https://ilsbdc.ecenterdirect.com/events/32620
Point of Contact: SBDC (618) 536-2424
Training Topics: Marketing/Sales
Description:
Join Lyn Falk and Suzanne Rafenstein for an upbeat hour-long webinar on how to create a healthy and positive customer experience when you open your doors again.
Suzanne will discuss how to:
inform the public and your customers that you’re open and what to expect in your business
train and motivate your staff
move old inventory out
figure out how much new inventory to order
work with your suppliers/vendors for new orders
schedule/accept deliveries
the importance of strong customer service—now more than ever
preparing for customer reactions to COVID-19
Lyn will cover:
creating welcoming, uplifting window displays
how to keep your staff and customers safe and comfortable
cleaning protocols
how to lay out your space to accommodate the required social distancing
incorporating helpful signage throughout your store
mobile checkout/pickup kiosks
creating a positive environment that still touches on all the senses
remaining upbeat—challenges are opportunities
Have a burning question? Send it ahead of time: solutions@retailworksinc.com
Speaker Bio
Lyn Falk has devoted over 35 years to teaching and helping retailers build healthy, purposeful and productive spaces that move hearts, minds and merchandise. Her expertise in retail design, business, consumer behavior and environmental psychology has helped her develop solutions that not only meet but often exceed her client’s projected goals/sales. She is founder and President of Retailworks, Inc. (1995), an award-winning branding, design/display and consulting firm specializing in the retail and hospitality industries. Services include layout, interior design, lighting, signage, merchandising and display.
Suzanne Rafenstein has 35 years of experience in retail from small independent businesses to corporate settings. As an owner, buyer, manager and merchandiser, she has worked in many facets of the industry with companies like Neiman Marcus and Material Possessions in Chicago, Kauffman’s in Pittsburgh and her own home-furnishing shop, Embelezar in both Chicago and Milwaukee. As a consultant with Retailworks Inc., Suzanne works with clients to review current and projected inventory plans, source products, address sales/margins, and create sales/promotional opportunities.
This webinar will be held on Zoom and Facebook Live. A link to registered attendees will be sent out shortly before the event.